In all web design projects we consider two key things: your business objectives and the needs of your users. This balanced approach ensures we design a website that engages, inspires and converts.
Our designs take ever-changing needs into consideration, such as the growing number of screen sizes and resolutions that make responsive web design a must. In addition, we take inspiration from design trends, developments in technology, and research on how users browse and consume information on websites.
Ultimately, good web design is about much more than applying brand colours or using great photography – it’s about designing a solution that’s fit for purpose and created in line with your brand, your users’ needs and of course, your goals and objectives. That’s why we follow a proven process, starting with a website workshop, following with the development of sitemaps, content plans and wireframes and finishing with key page designs.
Responsive Web Design
Responsive web design isn’t a new principal, but it’s forever changing and developing. The design approach has replaced traditional methods of building a separate desktop and mobile site, replacing it with a design solution that shapes and scales fluidly, according to the device your website visitor uses – whether it be phone, tablet or desktop. As more and more screen resolutions are coming on to the market every day, it gets increasingly difficult to ensure your site works as your users require. That’s why our responsive website design services are delivered using robust testing strategies, whereby we’ll use findings and analytics to make sure your site works at various different sizes, and particularly on the devices your audiences use most commonly.
User Centered Design
The key difference between design and User Centered Design is that the latter considers your users’ wants and needs at every stage of the design process, from site maps and content plans, to wireframes and final designs. We begin the process by hosting user experience workshops that help us understand your users’ needs, before designing solutions that will support their requirements whilst also being mindful of your goals and objectives. User Centred Design can be used to design not only websites, but apps, user interfaces, intranets, e-commerce solutions or online learning tools also.
For larger projects that would benefit from rigorous testing, either with an internal audience or customers, we can create online prototypes. Using either wireframes or design concepts, we build a prototype that behaves as a website, app or intranet would. Users testing it can click on links, see menu items, and browse through the site. This allows you to get a feel for how the site will function before committing to the final build. We use prototypes for many user research and user testing projects but can also create them for any design and build project as appropriate.